• Home • Consulting • Writing • Portfolio • Project Management • FAQS

 

Say what?

"If you write as good as you talk, no-one reads you." Lou Reed

The First Rule of writing: there's no point in writing it, if no-one can (or wants to) read it.

And the corollary: the easier it is to read, the more likely people will read it.

Obvious? Yes, but like so many obvious facts, often overlooked.

Okay, most people don't write in hieroglyphics. But some may as well, because what they write is so inaccessible that would-be readers are stopped dead in their tracks.