"We understand the brands, the regulations and the needs of health professionals."
Chris Atack, Atack Associates

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Thoughts on writing about pharmaceutical products:

One ongoing challenge: finding the best balance between brand information and entertainment.

What stops doesn't always inform. What informs has the potential to be lost in the clutter. Break through, deliver the message and build interest in the product -- that is the goal!

We work hard to know the market, know the regulatory restrictions, and above all, know the brand inside out. Then, we "push the envelope."