| "We take the fear out of research and health science communication." Chris Atack, Atack Associates |
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Chris Atack
FAQ - what do we do and how do we do it?
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Would you like to read patient information on:
- How to live a healthy, active life after a diagnosis of diabetes
- Having a gastroendoscopy: what it is, how to prepare for it, what to expect during and after.
- Hepatitis C: living with the disease, treatment options, advice for family and friends.
Thoughts on patient information:
First of all, the patient has to understand it!
Obvious? Yes, but still overlooked sometimes.
Usually, we aim for a grade six reading level. We use short simple sentences. We choose short words and short paragraphs. We explain any technical words we really can't avoid. We take a friendly, conversational tone. And, we suggest graphics to help get key concepts across.
It's all about keeping it simple. Like the saying goes, hard writing makes easy reading. We write hard!